EPMD - Strictly Business Date: 1988 Label: Priority Styles: Golden Age, Hardcore Rap, East Coast Rap Track Picks: Let the Funk Flow, Strictly Business, You Gots to Chill

EPMD's blueprint for East Coast rap wasn't startlingly different from many others in rap's golden age, but the results were simply amazing, a killer blend of good groove and laid-back flow, plus a populist sense of sampling that had heads nodding from the first listen (and revealed tastes that, like Prince Paul's, tended toward AOR as much as classic soul and funk). A pair from Long Island, EPMD weren't real-life hardcore rappers -- it's hard to believe the same voice who talks of spraying a crowd on one track could be name-checking the Hardy Boys later on -- but their no-nonsense, monotoned delivery brooked no arguments. With their album debut, Strictly Business, Erick Sermon and Parrish Smith really turned rapping on its head; instead of simple lyrics delivered with a hyped, theatrical tone, they dropped the dopest rhymes as though they spoke them all the time. Their debut single, "You Gots to Chill," was a perfect example of the EPMD revolution; two obvious samples, Zapp's "More Bounce to the Ounce" and Kool & the Gang's "Jungle Boogie," doing battle over a high-rolling beat, with the fluid, collaborative raps of Sermon and Smith tying everything together with a mastery that made it all seem deceptively simple. There was really only one theme at work here -- the brilliancy of EPMD, or the worthlessness of sucker MCs -- but every note of Strictly Business proved their claims.