EPMD - Business as Usual
Date: 1994 Label: Universal/Def Jam Styles: Golden Age, Hardcore Rap,
East Coast Rap
Review
Business as Usual is an ironic
title for EPMD's third album -- for in terms of production, it was anything but
business as usual for the Strong Island rappers. While Strictly Business and
Unfinished Business favored a very simple and basic approach to production
consisting primarily of samples (many of them clever) and drum machines, the
production is busier and more involved this time. What didn't change was EPMD's
relatively laid-back approach to rapping and a preoccupation with sucker MCs.
The album has its moments -- including "Rampage" (which unites EPMD with LL Cool
J), "Give the People," and "Gold Digger," a candid denunciation of "material
girls" who exploit and victimize men financially after a divorce. [A Japanese
version added a bonus track.]