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EPMD - Business Never Personal
Date: 1992
Label: Def Jam
Styles: Golden Age, Hardcore Rap,
East Coast Rap
Track Picks:
Boon Dox,
Crossover,
Headbanger
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ReviewHaving recorded two undeniable
hip-hop classics right out the box, EPMD met with a modicum of disapproval for
the first time ever upon the release of its third album, which was graded down
by some fans and critics because it seemed to be, yes, more business as usual
rather than any sort of musical maturation or progression. Unbowed, Erick Sermon
and Parrish Smith returned with what, at the time, was rumored even before it
hit shelves to be their final album together. Indeed, the duo broke up not long
after Business Never Personal came out. It was a perfect way to go out together.
The album proved to be both a commercial and artistic triumph at the time, and
with each passing year, it sounds more and more like their finest -- if not
their most historically important -- recording. Unapologetically underground
throughout its career up to this point, the duo was savvy enough to throw a bone
to an ever-growing rap-listening public in a supposed bid for "Crossover" appeal
even as it was taking its concluding bow, thereby negating any cries of
"sellout" that otherwise might have been tossed at the group's reputation for
independence from any commercial concerns. Frankly, though, it would have been a
difficult claim to make stick against EPMD anyway. Despite its appealing Zapp
sample and hook, "Crossover" is every bit as coated in street soot as the rest
of its music. Nevertheless, it is undoubtedly the catchiest thing the pair had
ever created. The rest of the album is harder hitting but in every respect as
captivating, running from the abrasively metallic "Boon Dox" to the crowd-moving
Hit Squad posse cut "Head Banger," and returning the group more often than not
to the scowling (though often tongue-in-cheek) intensity and minimalistic
aesthetic of its first two records. And if Erick and Parrish hadn't yet made the
impending end of their partnership explicit enough, they do so on the final
track, where they finally, figuratively kill off Jane, the transvestite
prostitute who had hawked them through each of their albums.
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